Calia Italia stands with the AIRC Foundation in the “Oranges for Health” initiative

Calia Italia has renewed its support for the AIRC Foundation by taking part in the national initiative “Le Arance della Salute”, held on January 24th and 25th. This well-established event in the fight against cancer combines fundraising with raising awareness about the importance of prevention.

Corporate volunteers in action for research

The initiative saw Calia Italia’s corporate volunteers actively involved in organizing and managing booths at four strategic locations in Matera: Piazza Vittorio Veneto, Piazza Mulino, Via Annunziatella 50, and Via Dante at the corner of Don Luigi Sturzo. Their hands-on contribution demonstrates the company’s commitment to promoting socially valuable initiatives that benefit both the community and the region.

Calia Italia and the AIRC Foundation Basilicata Committee

Calia Italia hosted the Basilicata Committee of the AIRC Foundation, which coordinated fundraising efforts across the region. Thanks to the collective dedication of the volunteers, “Le Arance della Salute” reached 25 municipalities in Basilicata, involving around 80 volunteers and raising a total of €40,000. These funds are designated to support independent cancer research and scholarships for researchers throughout Italy.

Fundraising and prevention: the impact of the initiative

During the two-day event, participants could make a tangible contribution to the advancement of new treatments, early diagnosis, and cancer prevention by purchasing bags of red oranges, jars of jam, and orange blossom honey. Alongside these products, an informational brochure was distributed, highlighting healthy lifestyle choices and scientific insights.

Prevention as a shared commitment

„This is an issue that concerns everyone,“ said Saverio Calia, President of the AIRC Foundation Basilicata. “For over 25 years, ‘Le Arance della Salute’ has represented a shared commitment: a commitment to the community that supports researchers in developing new cancer treatments and improving the quality of life for those affected, as well as a commitment to oneself, as maintaining a healthy lifestyle can reduce the risk of illness.”

Social responsibility and community value

Participation in “Le Arance della Salute” is part of Calia Cultura’s initiatives and reflects Calia Italia’s broader commitment to social responsibility. The company values the active involvement of its people, support for scientific research, and strong ties to the local territory, recognizing these elements as fundamental to contributing positively to the community and future generations.